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When I look online, I often see beautiful outfits presented on a simple white background: a dress, a pair of shoes, a handbag, and some accessories carefully put together. Sometimes I like them, sometimes I don’t, but I always feel that something is missing.

For me, an outfit is never just clothes.

An outfit becomes an outfit only when it belongs somewhere. It needs a story, a place, a moment, a memory.

Before I start creating, I ask myself questions. Is she going to a Sunday brunch with friends? A romantic dinner by the seaside? A shopping afternoon in the city? A summer wedding in the countryside? The occasion always comes first.

Then I think about the woman who will wear it. Who is she? Is she elegant and classic, fashion-forward and daring, or relaxed and casual? What part of her personality should shine through her clothes? How should she feel when she puts on that outfit? Confident? Feminine? Sophisticated? Joyful?

Only then do I begin searching for the clothing pieces.

I don’t really have a strict strategy. I start with an idea, and then I play. I explore colours, fabrics and silhouettes, always considering body shape, skin tone, hair colour and personality. Sometimes I end up creating something completely different from what I originally had in mind. And I love that part of the process.

Perhaps this is what all artists feel when they create. You begin with a vision, but you allow the work itself to guide you somewhere unexpected.

Because for me, fashion is not simply about getting dressed.

It’s about creating a little story and helping a woman see herself living it.

On March 20th, I posted my first piece of content. Ninety days later, I am still here.

The numbers are not the most important part of this journey. What matters most is what I learned along the way. Here my 5 learnings:

1. The first lesson is that structure creates consistency. Posting regularly was only possible because I had a plan, dedicated time to create content, and a simple system to follow. Consistency rarely comes from motivation alone.

2. The second lesson is to start before you feel ready. For a long time, I waited for the perfect idea, the perfect plan, or the perfect moment. These last three months taught me that progress comes from doing, not waiting.

3. Third, experimentation is essential. Some ideas worked, others didn’t. The important thing was staying curious enough to try. Every post became feedback.

4. I also learned that clarity comes from action. When I started, I wasn’t entirely sure what direction my content would take. By creating consistently, I slowly discovered what felt authentic and inspiring.

5. Another lesson was to give myself permission to believe in my dreams. Belief creates action, and action creates opportunities.

Most importantly, I was reminded that life is a journey, not a destination. Success and failure are both teachers.

And finally, I met wonderful people walking a similar path. Their encouragement mattered. But so did the quiet support of the people who believe in us from the beginning, especially family.

Ninety days later, I am still learning, still experimenting, and still moving forward. And perhaps that is the real achievement.

One of the most common things women say during a styling or colour session is:
“I could never wear that colour.”

And often, it is said immediately and with complete certainty.

Of course, some colours naturally suit us more than others. Our skin tone, eye colour, and hair colour all influence which shades make us look brighter, softer, fresher, or more balanced. But in reality, almost every woman can wear almost every colour — if the right tone and intensity are chosen.

So why do we reject certain colours so strongly?

Very often, it is psychological.

Colours carry emotions, moods, and identities. Pink, for example, is associated with softness, romance, and femininity. A woman with a more dramatic, edgy, or glamorous style personality may struggle to see herself in pink because it feels too delicate or sweet for the image she has of herself.

The same happens with red. Red is confident, bold, and expressive. Women with a softer, bohemian, or more casual style personality sometimes feel uncomfortable wearing it because it feels “too much” for them emotionally — not visually.

Sometimes the rejection of a colour has nothing to do with beauty, and everything to do with identity.

And that is what makes colour analysis so interesting: it is never only about fashion. It is also about personality, mood, confidence, and the version of ourselves we are ready — or not yet ready — to express.

with love, lamiaboutiqueitaliana